An Overview of Initial Coin Offering (ICO)

ICO is a means of raising funds in unregulated means for different cryptocurrency ventures. It is something that startups use so as to bypass the regulated and rigorous capital raising process that banks and venture capitalists require. In such a campaign, a given percentage of the cryptocurrency is sold to the project backers very early for other cryptocurrencies or legal tender.

How it is done

When a firm wants to raise money using the initial coin offering, there needs to be a plan on white paper stating the details of the project. It should outline what the project is about, what the project needs, what it aims at fulfilling completion. It should also state the money that will be needed so as to undertake the whole venture and how much pioneers will get to keep.

The plan also has to mention the kind of currency accepted and how long it intends to run the campaign. During such a campaign, the supporters and enthusiasts of the initiative will buy the cryptocoins using virtual currency or fiat. The coins are called tokens and are very similar to company shares that are sold to investors during IPOs. If the minimum funds required are not reached, then the money is refunded and the whole ICO is then considered not successful. When requirements are met within a set timeframe, the cash can be used to initiate the scheme or even complete it if it was still progressing.

The investors who take part in the project early are mainly motivated to buy crypto coins hoping that the plan will be successful and after launching they will get more value from it. There have been very successful projects of this kind in different economies and that is one main thing that motivates investors.

Similarities

ICOs can be compared to crowdfunding and IPOs. Just like the IPOs, a stake has to be sold by a startup company so as to come up with funds that will aid the operations of such a company. The only difference is the fact that IPOs deal with investors while ICOs work closely with supporters who are very keen about new projects just like the crowdfunding event.

However, ICOs are different from the crowdfund in the sense that the backers of ICOs are usually motivated by the fact that they may get a great return on the investment. The funds raised through crowdfunding are basically donations. It is for this reason that ICOS are referred to as crowd sales.

There have been many successful transactions so far. The ICOs are an innovative tool within our digital era. However, it is important for investors to take precaution since there are some campaigns that can turn fraudulent. This is due to the fact that they are highly unregulated. Financial authorities do not take part in this and if you lose funds through such initiatives, it is hard to follow up so as to get compensation.

To this effect, there are some regions that do not allow the use of ICOs at all. It is important to only buy such currency from trusted sources so as to be safe.

Based on how ICOs have expanded over the past year, it shows that there is great potential. ICO marketing agency can get you involved in some of the most successful campaigns so as to get the best returns on investment.

Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you’ll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product or service, there’s a market for it online. Tapping into that world-wide reservoir of customers is a must if you want your business to not only succeed, but thrive. While word of mouth and certain offline advertising can be great revenue generators for your business, it is important that you implement an online marketing strategy and get it working for you and your business.

Just like any other task involved in the promotion of a business, you’ll need to come up with a solid, effective online marketing strategy, to ensure the best possible outcome – in this case, boosting your customer base, and therefore your business revenue. This doesn’t need to be rocket science, you just need to outline the steps you are going to take to promote your business online.

Promoting Your Business

The most important goal in an online marketing strategy is getting consumers to view your webpage; they can’t buy what they can’t see. This isn’t something that can be left to chance, as there are literally millions of websites online for customers to browse. You’ll need to find a way to direct these consumers to your website, via any number of effective tactics, such as search engines, email marketing, pay per click advertising, social media etc. That way, any time an online consumer is looking for something you provide, you’ll have a that much more of a chance of being their primary choice. Whatever your product or service, you want your business to be known as the market leader. The main factor to ensure in promoting your business is that you’re targeting the right market; if you sell antiques, don’t target a dog training market. While that is an extreme example, the principal still applies.

Where to Promote Your Business

There are many places where you can implement your online marketing strategy; from social media to local business directories, you’ll find that the sky is the limit. All that’s needed is finding the right market and you’re set.

Search Engine Optimisation (SEO)-One of the most common ways to get your site on the first page of major search engine results is through SEO. Find keywords that people are typing in online and target your website around these. Search Engine Optimisation is a very profitable strategy and should be used by most business owners.

Social Media – Social networking sites like Facebook, Twitter and Google+ offer extensive opportunities for online marketing. These sites have millions of members who visit their pages daily; having your business listed on here would guarantee consumer traffic to your website. Just remember though, social media is about engaging and not selling, so make sure that you build up a relationship with your potential market when you start using social media.

Advertisements – Banners are viewed daily across the web; find websites in your particular niche and place your ads within these pages. This is an under utilised tactic that can be very profitable for your business if you engage with the right audience.

Blogging – Blogging on a website like blogger.com is an extremely effective means of marketing your business, especially within niche related blogs. For instance, if you’re a cake baker and you write a daily blog describing a new type of cake you baked, or about a design you created, and show pictures within that site, not only are you going to generate a following of people wanting to learn how to do this themselves, you’ll gain a steady base of customers dying to have their next big day celebrated with a cake from you. Blogging not only establishes your name in the world of cakes, it can also provide you a following as a leader in your market.

Why Your Business Needs an Online Marketing Strategy

The above are just a few examples of where you can promote your website and what you can base your online marketing strategy around.

It doesn’t matter if you’ve been in the same location for 50 years; if you’re looking to generate greater exposure, and thereby greater revenue for your business, there is no better place to do so than online. And if you’re looking to market online, you’ll need to find an effective online marketing strategy to ensure your online success.

Remember, this doesn’t need to be complicated. Find out where your market is, and look to tap into a couple of these avenues. You don’t need to do every aspect of online marketing. Set a strategy where you are going to get the quickest return on investment. Remember to revisit your strategy every 3-6 months and adapt as necessary.

How To Choose The Right Auto Repair Shop

When you decide to have a car today, you are considering so much more than you used to. The economy has made us all leery of spending where we don’t have to but in many places in the world, you need a car. This is an expense in several ways and they are; the car payment, the insurance as well and if you are making a payment each month then they require full-waiver which is collision etc. On top of that, you have the car repair. This is the one to factor in today because if you make a payment and the car breaks you still need to pay that car note least you lose the car. This is a headache but if you screen auto-repair shops before you have a repair you can feel out the situation and get better service and a better price. Most people don’t think of and don’t want to think of a car repair shop until it is too late and something goes wrong with the car but some good research at different times during the year is something worth doing.

Some tips to choosing the right auto repair shop and tire dealer

The next time you go for an oil change look at the place to see if they do anything else like tires or auto repair. If they do then check out the prices while you wait for the oil to be changed and the tire rotation to be done and get to talking to the mechanics and the staff because statistically people who are well-known at an establishment are more likely to get great deals and less likely to get ripped off.

Check for whom they are accredited by as well

Credentials go a long way and you should look to see who endorses them and who recommends them. The American Automobile Associations endorses and rates auto repair shops all over the U.S. and Canada. You may even ask them if their mechanics are certified and who certify them.

Private garages versus chains and dealerships

For auto repair, you have choices as to who you go to and there are differences you should take heed of. There are many people who insist on bringing their cars into the dealership to be repaired. This is fine when a new car is still under warranty but people continue to do so after the warranty is expired. This is a fools-game of sorts because it is the most expensive option. The second choice is a chain like an auto parts dealer. They are good for the parts but as far as the services are, concerned it can be cheap or it can be expensive depending on what the service is you are having done so be aware and shop around.